How we built this out.

1st & Him is the first short-form video platform designed for Christian college athletes to share their faith, testimonies, and sports journey. Combining the engagement of Instagram Reels with a faith-driven mission, 1st & Him empowers users to inspire, connect, and monetize their influence. With a target market of 775,000+ athletes and 190 million college football fans—71% identifying as Christians—1st & Him offers premium subscriptions, brand sponsorships, and in-app purchases. Positioned at the intersection of faith, sports, and digital media, 1st & Him fills a unique gap in the social landscape, creating a powerful, values-driven community.